Aneta Pawlik

Content Marketing and SEO Professional

Based in Vienna, Austria

I am a passionate marketing professional with over 10 years of experience under my belt. I excel at content marketing strategy and delivering creative and engaging content for all stages of the inbound marketing funnel. I became interested in SEO in 2014 after launching (another) lifestyle blog and quickly found deep and unadulterated pleasure in combining SEO with content creation for websites.

Fun fact! The first money I earned off content creation? I was in secondary school. I came up with the idea to draw Pokémons to order and colour them in with pencils. Unfortunately, my so-called “friend” set up a competing business and coloured her Pokémon drawings with permanent markers. The quality was much better and she also scaled her production (younger brother). I had to shut down the store after only three commissions.

My Experience

May 2021 – present

Social Media Content Manager

@ HENSOLDT Analytics, Vienna, Austria

HENSOLDT Analytics is a global leading provider of Open Source Intelligence (OSINT) systems and Natural Language Processing technologies, such as Automatic Speech Recognition, which are key elements for media monitoring and analysis.

Projects & Tasks:

  • Content creator for the HENSOLDt Analytics social media channels – LinkedIn and Twitter. In this role, I assumed complete responsibility for the entire social media content lifespan: planning, editorial calendar management, copywriting, graphic design, video editing, posting, and tracking.
  • Compiled monthly, quarterly, and annual social media and website reports to pinpoint the most efficient and effective social media content strategies and growth opportunities.
  • Performing competitor analysis on regular basis to identify content gaps and areas of improvement.
  • Taken on the role of Process Quality Assurer (PQA) to assure the marketing department’s compliance with ISO 9001:2015 – Quality Management System (QMS) – which was subsequently and successfully passed by the company.
  • Social Media Manager for MIRROR – Migration-Related Risks Caused by Misconceptions of Opportunities and Requirement – An EU project, funded under the Horizon 2020 programme, grant agreement № 832921.
  • Content and Social Media Manager for CRiTERIA – Comprehensive data-driven Risk and Threat Assessment Methods for the Early and Reliable Identification, Validation and Analysis of migration-related risks – An EU project, funded under the Horizon 2020 programme, grant agreement № 101021866.

VIDEO | Introducing ODCT – Object Detection, Classification, and Tracking

Watch on YouTube.

Link not working? Watch the video on LinkedIn.

SEO Article | Russian Propaganda Narratives about Ukraine: Russian Sacrifices, Western Lies, and Heavy Censorship of the Russian Media

link / PDF

SEO Article | Filling in the Blanks – Why OSINT Needs to Become a Permanent Element of Peacekeeping-Intelligence Gathering

link / PDF

PR | HENSOLDT Analytics Marks Participation in the ISS Middle East and Africa in Dubai a Remarkable Success

link / PDF

SEO Article | Modern Battlefield is Multi-Domain – HENSOLDT Analytics Webinar on Hybrid Warfare

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Link not working? Watch the video on YouTube.

December 2020 – April 2021

Professional Development Break

@ Vienna, Austria

I took a couple of months off to upskill in the areas of data analysis and graphic design. I also attended an intensive German course during this time.

Apil 2020 – November 2020

Content Marketing and SEO Manager

@ Impact Hub Vienna, Vienna, Austria

View my references

I joined Impact Hub Vienna to support the in-house marketing team during a restructure, focusing on digital content production and injecting fresh energy into community and partnership-centred storytelling. During my work with Impact Hub Vienna, I recruited, trained, and managed a team of eight communications volunteers – an enthusiastic and talented bunch of souls.

Projects & Tasks:

  • Owned and managed content marketing for all social media channels (Facebook, LinkedIn, Twitter, Instagram), as well as the website, blog, internal and external newsletters, as well as digital brochures, leaflets, reports, and sales catalogues.
  • Implemented and documented new content marketing workflows for event marketing, partnerships collaboration, accelerator program communications deliverables, as well as contributor guidelines.
  • Responsible for the social media advertising budget for LinkedIn, which included budget management, proposing fund allocation, and executing the social media campaigns (planning, targeting, graphic design, and reporting)
  • Launched the 10 years of Impact Hub Vienna #10yearsIHV content marketing campaign, collaborating with IHV’s network to deliver inspiring stories of connection with the company.
  • One of the key tasks in this role was to maintain brand visibility and launch new virtual products aligned with the demand for online-based services. I planned and implemented a new offer for web conferencing equipment booking add-ons, with a minimum-spend-desired budget, and a quick turnaround on visual assets.

Under Aneta’s lead, Impact Hub Vienna’s communications channels significantly improved in terms of content, performance, as well as alignment with the brand.

Lena Gansterer, Partnerships Director at Impact Hub Vienna
Skillshare Breakfast - Lifelong Learning

Translation + SEO Optimisation | 12 Expert Tips for Hosting a Successful Webinar by the CEO of Austrian Webinars, Matthias Gritsch

link / PDF

Interview | Founder Spotlight – Ariane Olschak, Farah Saad, Marianna Mkrtchyan and Philipp Schmidtmayr from frida

link / PDF

SEO Article | 4 Powerful Actions You Can Take Right Now to Help Impact Hub Vienna’s Social Impact Community

link / PDF

Impact-Hub-Vienna-Instagram-Grid-July-2020-Website-1021x1024 framed

Interview | Founder Spotlight: Rosa Haltmeyer from Vienna Hobby Lobby

link / PDF

SEO Article | How to Make the Most out of Your Impact Hub Vienna Membership [ 2020 Update ]

link / PDF

SEO Optimisation | Thought-provoking Podcasts That Will Fuel Your Social Impact Aspirations

link / PDF

December 2019 – February 2020

Transition Period Comms Lead

@ Impact Hub Vienna, Vienna, Austria

I worked on a three months-long contract covering the transition period during the communications department restructure at Impact Hub Vienna.

During this time, I took on communications department lead responsibilities, acting as one of the points of contact for anything related to marketing and communications at Impact Hub Vienna.

Aneta is a highly talented marketer and one of the most effective contractors I have hired in a communications role to date. She came into her role quickly, learned fast, was responsive to feedback and delivered exceptional work–always ahead of her deadlines. I would highly recommend Aneta for any communications role, particularly those focusing on digital campaigns and social media.

Kristen Cole, Comms Lead at Impact Hub Vienna

September 2017 – November 2019

Communications and Marketing Manager

@ International Solid Waste Association ISWA, Vienna, Austria

View my references

Initially, I joined the ISWA General Secretariat team as a part-time Communications Assistant to support the former Head of Communications and the Communications Manager. I took over the ownership of the communications department in January 2018.

Responsible for all marketing and communications activities, including budgeting, Facebook advertising, social media content and strategy, email marketing, and website and blog management.

Projects & Tasks:

  • Developed essential documentation including content plan, co-authored brand guidelines, campaign tracking and reporting files, contract templates, and GDPR annexes;
  • Provided communications support to the internal Technical, National Membership and Events departments, as well as the ISWA Managing Director, Board, Working Groups and Task Forces;
  • Owned and managed the communications budget including tracking of spend and invoices on a monthly basis, allocating funds, approving expenses, as well as reporting to the Financial Manager on a monthly and annual basis;
  • Maintained ISWA channels: Facebook, Twitter, LinkedIn, Vimeo and YouTube, ISWA website, Marine Litter Task Force website and the newsletter;
  • Key communications contact for external events partners and event promotion on ISWA’s channels;
  • Communications support for the EU Projects, which ISWA was part of as a consortium partner: D-NOSES, Ecobulk, Multicycle.
ISWA General Secretariat Team, 2019
ISWA General Secretariat Team, 2019
ISWA General Assembly 2018, Kuala Lumpur
ISWA Board and General Secretariat, 2018, Petronas Twin Towers, Kuala Lumpur
World Cleanup Day 2018

Aneta is a true professional, intent to deliver the best work she can. She is genuinely interested in marketing, keeping up to date with the trends and up levelling her skillset. As a colleague, Aneta works best in a structured, open team environment, but when we worked several months under pressure, Aneta reliably delivered work on time as well. She is a savvy and witty team player, who even brings cake to the office!

Georgina Nitzsche, Colleague at ISWA

Calm, collected and efficient are the first few phrases that come to mind when I think about Aneta. I have had the pleasure to work with her in preparing, organizing and running the ISWA World Congress in Kuala Lumpur in 2018. She was part of the General Secretariat team from ISWA working to support the core organizing team from the Waste Management Association who were the hosts in Kuala Lumpur. In Kuala Lumpur, at the Congress, she was invaluable in managing communications for ISWA Board Members and member nations and ensuring that the the hosts were well advised. She immersed herself in the local team and we were grateful for that as Aneta has the ability to manage multiple requirements at the same time. Her calm demeanor definitely helped the team!

Melissa Ananthraj, Corporate Communications Manager at SWM Environment Sdn. Bhd. (Malaysia’s largest waste management company)

View my complete work history on LinkedIn

“Aneta is amazing at strategy, SEO, and design concepts. She walked me through the process of taking my website to the next level, ensuring it gets noticed. She is professional, full of ideas, meets deadlines, and is always available to answer a question. I would highly recommend her to anyone, who is serious about their business and wants to improve their online presence. Thank you, Aneta!”

Kirsten Donaghey

“Aneta is one of the best online marketing consultants I have worked with – she has a very clear strategy and is efficient in searching for the right solution. I have bought the ‘Business Starter Package’ which was extremely helpful in developing business ideas, providing a great overview of the business structure and giving me an opportunity to build a strong foundation. It was an absolute joy to work with her and I would recommend her highly.”

Myounghee Jo

“If you want someone smart, accessible and passionate about her work – Aneta’s the one! She really keeps pace with best practices and the latest developments in digital marketing, so you know you are getting the most current advice based on true and tested strategies.”

Iris Jumbe

Social Media Management for a Viennese Hair Salon
Social Media Management for a Viennese Hair Salon
Coffee Octopus Podcast - Cover Concept
Printed Information Folder - Eva Maria Pawlata 1
Santa Cristina Coffee - Setup and Design
Printed Information Folder - Eva Maria Pawlata 3
Greiner Family Impact Initiative
Social Media Management for a Viennese Hair Salon

Education and Certificates

2022 | The Complete Graphic Design Theory for Beginners Course, Udemy

2022 | LinkedIn Ads: LinkedIn Lead Generation, Udemy

2021 | Google Data Analysis – Foundations, Coursera

2021 | Photoshop – Video and Animation, Udemy

2020 | Project Management, The Open University Business School

2020 | Inbound Marketing, Hubspot Academy

2009 – 2012 | BA Advertising and Public Relations, the University of Northampton, UK

Aneta Pawlik - Photo

Passion Projects

AKA things I do after hours.

Mentor @ WoMentor.at

Find out more here.

SEO Article | Have a very sustainable Christmas! How to make your Christmas celebrations eco-friendly and ethical in 2019

link / PDF

Interview | Founder Spotlight: Philipp Etzlinger from uugot.it

link / PDF

Interview | Becoming stronger through fear – a conversation with Veronika Fiegl

link / PDF

SEO Article | Love Impactfully – a Socially Conscious Guide to Valentine’s

link / PDF

SEO Article | A Short Guide to Event Spaces in Vienna

link / PDF

Interview | Spotlight: Talking sustainable fashion with Fitico Sportswear

link / PDF