Aneta Pawlik 2020

I am a passionate marketing professional with over 10 years of experience under my belt. I excel at content marketing strategy and delivering creative and engaging content for all stages of the inbound marketing funnel. I became interested in SEO in 2014 after launching (another) lifestyle blog and quickly found deep and unadulterated pleasure in combining SEO with content creation for websites.

Fun fact! The first money I earned off content creation? I was in secondary school. I came up with the idea to draw Pokémons to order and colour them in with pencils. Unfortunately, my so-called “friend” set up a competing business and coloured her Pokémon drawings with permanent markers. The quality was much better and she also scaled her production (younger brother). I had to shut down the store after only three commissions.


May 2021 – present

Social Media Content Manager

HENSOLDT Analytics, Austria

HENSOLDT Analytics is a global leading provider of Open Source Intelligence (OSINT) systems and Natural Language Processing technologies, such as Automatic Speech Recognition, which are key elements for media monitoring and analysis.


Apil 2020 – November 2020

Content Marketing & SEO Manager

Impact Hub Vienna, Austria

I joined Impact Hub Vienna to support the in-house marketing team during a period of team restructure, focusing on digital content production and injecting fresh energy into community- and partnership-centred storytelling. During my work with Impact Hub Vienna, I recruited, trained, and managed a team of eight communications volunteers – an enthusiastic and talented bunch of souls, who scaled up content production in-house.

Work Samples:

“Innovation for a Better World” Program Content Campaign + Landing Page

The “Innovation for a Better World – Advanced Solutions for Sustainable Development” project is mandated by ADA and FFG. It is implemented by Impact Hub Vienna together with a consortium of partners composed of Advantage Austria (Austria), 288 Grad Consulting (Austria), Center for Social Innovation (ZSI) (Austria) and Smart Kolektiv (Serbia).

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Under Aneta’s lead, Impact Hub Vienna’s communications channels significantly improved in terms of content, performance, as well as alignment with the brand.

Lena Gansterer, Partnerships Director

April 2016 – October 2020

Content Marketing Consultant

Freelance, Austria

I provided online content strategy planning & execution, as well as SEO and WordPress website setup services focusing on organic growth and long-term customer relationship building. 

Work Samples:

Impact Hub Vienna – Communications Support for Accelerator Programs

I was hired to support RE:WIEN, found!, Greiner Family Impact Initiative, and a few other initiatives over the course of three months (April, May and June). This package project required me to put on my creative hat and continuously create interesting and engaging content to promote the programmes on top of taking care of the…

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SEO-Friendly WordPress Website Setup – Santa Cristina Coffee

SANTA CRISTINA is a family-owned business established in Austria in 2014, to directly import and supply specialty coffees from El Salvador. Eduardo Hernandez, the owner of the Santa Cristina GmbH wanted a simple website to tell a story of his family business as well as give potential customers an overview of the products he sells.…

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Brand Lifestyle Photography

Sometimes your small business needs lifestyle photos to make your brand storytelling more interesting. Sometimes you need someone to walk into your store and take photos of your business day, your team, your small moments of happiness to post to your website or social media channels. Brand lifestyle photography is perfect for: Business listings such…

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Social Media Management for a Viennese Hair Salon

One of my first clients in Vienna was a premium hair salon in the first district of Vienna – b.lounge. I have produced and managed Pinterest, Instagram, Facebook company accounts, as well as website content. Photography – Interior Shots for Website, Google Maps, and Brochures Product Photography – Social Media & Website Content Candid Photography…

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Aneta is amazing at strategy, SEO, and design concepts. She walked me through the process of taking my website to the next level, ensuring it gets noticed. She is professional, full of ideas, meets deadlines, and is always available to answer a question. I would highly recommend her to anyone, who is serious about their business and wants to improve their online presence. Thank you, Aneta!

Kirsten Donaghey

September 2017 – November 2019

Communications and Marketing Manager

International Solid Waste Association ISWA, Austria

  • Developed essential documentation including content plan, co-authored brand guidelines, campaign tracking and reporting files, contract templates, and GDPR annexes;
  • Provided communications support to the internal Technical, National Membership and Events departments, as well as the ISWA Managing Director, Board, Working Groups and Task Forces;
  • Owned and managed the communications budget including tracking of spend and invoices on a monthly basis, allocating funds, approving expenses, as well as reporting to the Financial Manager on a monthly and annual basis;
  • Maintained ISWA channels: Facebook, Twitter, LinkedIn, Vimeo and YouTube, ISWA website, Marine Litter Task Force website and the newsletter;
  • Key communications contact for external events partners and event promotion on ISWA’s channels;
  • Communications support for the EU Projects, which ISWA was part of as a consortium partner: D-NOSES, Ecobulk, Multicycle.

Aneta is an experienced marketing professional and immediately improved the deliverables of her department – from implementing a new email software to increase the quality of internal stakeholder mailings, leading the redesign of ISWA branding documents, rewriting event promotion agreements, taking initiative in developing new content to updating the way in which social media content is produced, designed and finally disseminated. She impressed me with her straightforward approach, readiness to be creative, marketing expertise, as well as her professional attitude in managing projects that required communications with international stakeholders working remotely.

Arne Ragossnig, Managing Director

Education & Certificates

2021 | Photoshop – Video and Animation, Udemy

2020 | Project Management, The Open University Business School

2020 | Inbound Marketing, Hubspot Academy

2009 – 2012 | BA Advertising and Public Relations, the University of Northampton, UK


My Interests & Other Projects