Welcome to the first edition of A Spoonful of Marketing newsletter for those who want to get better at content marketing.
There are many things 2020 has taught me. For example, I learned that my boyfriend’s mechanical keyboard could double as war drums in a pinch. (Misophonia is real, yo.) From marketer’s point of view, 2020 taught me that many businesses I thought innovative and forward-thinking have no understanding of what marketing is.
It’s ridiculous. Marketing has been consistently underrated and underfunded in the biggest corporations yet they wonder why their one-off promotional offer is a flop. It is misunderstood at best and ignored at worst.
Think about it this way: COVID-19 was a resilience test. I have seen with my own eyes that the brands that thrived, were the ones that have embedded marketing in the fabric of their businesses.
In the first edition of my Spoonful of Marketing newsletter, I will share resources that will help you start using content marketing the way it should be. We are going back to basics.
The global pandemic is a content creator’s opportunity to improve. Don’t snooze. Grab your ☕☕☕ and let’s go!
Content Marketing Meets COVID-19
This section digs deeper into the reality of content marketing (and marketing strategy in general) when a crisis comes calling. COVID-19 was an unprecedented global emergency, which forced all of us to re-learn to ride a bike on the same bumpy terrain. What are the biggest learnings from COVID-19?
If there’s anything you take out of COVID-19 crisis, I hope it’s one of the following: 1) Build an agile content marketing strategy for long-term gains – not to deliver short-term vanity metrics. 2) Content production does not have to be expensive. 3) Great content marketing won’t save bad brand strategy.
Back to Content Marketing Basics
If you want to become a better content creator, learn the basics. Luckily, there are plenty of free online resources you can invest your time into. The effort WILL pay off. Side note: documentation and administrative processes are a must. When people were scrambling to reach their customers once lockdowns were announced, they forgot about the basics – where the passwords are, who does what, when to update the website. Don’t be that person.
Content Marketing Inspiration
Need some inspiration for your next content marketing move? Here we go!
I hope that you liked the first edition of ASoM.
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