What is online presence?

Online presence is a collective term describing online channels of a brand or an individual. It covers website, SEO, social media, and any other online platform together with online promotional activities, a brand or an individual uses to make their existence known.

Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them.

57% of users say they won’t recommend a business with a poorly designed mobile site.

Regardless, 80% of smartphone users use mobile phones for shopping research, with 88% of all consumers referencing online reviews before making an in-person purchase.

Do you want your online presence to:

attract loyal followers, who will turn into customers?

convert likes into sales?

become the leader in onnline space in your local market?

Online presence building services for small business owners, who want to convert followers in loyal customers. Make online work for you!

You came to the right place! My name is Aneta Pawlik and I am a freelance marketing consultant offering online presence building services. This means creating a strong and conversion-ready online virtual pillar or the main foundation of your brand.

Maybe you are a small business failing to attract followers on social media platforms. Maybe you don’t even have social media platforms. 

You might be one of those people, who want to do everything on their own but ‘everything’ is a big task to swallow.

You might be one of the small business owners, who need hands-on guidance from start to finish.

Maybe you are pouring your heart and money into website and social media every day. Yet, the expected results do not seem to come true.

Whoever you are, you want your business to grow and be successful.

This is where I can help you. My business is centred around supporting people like you. I help small business owners to create an impactful online representation of the passion that their business is. I help them create an online presence, which brings in clients, customer loyalty and revenue.

My philosophy

I will never hand you a one-size-fits-all solution telling you that this is how building strong online presence works. I am all about customising your strategy to fit around your time, resources and mode of work. My work philosophy has two pillars:

At the beginning of our cooperation, I will assess what type of relationship will be the best fit for your style of work and small business online presence needs. From regular consultations, team workshops and individual tutoring to taking care of the things you would rather not think about for you.

I believe every business owner, who wants to create a lasting online footprint, can do so easily with a minimal approach to online channels. Focus on less but put in the consistent work based on the data-informed thought-through strategy we develop together. No expensive or overcomplicated solutions necessary.

Small business owners do not have full-fledged marketing teams to support them. The good news is, you can learn how to manage your time efficiently without financial and personal sacrifices!  I will teach you work and time management techniques tailored to your needs, that will help you effectively use your time and skills.

Aneta provided me with great tips and strategy and an amazing summary! thanks a lot for sharing your knowledge with me!

Katja Hatvan , Shades Tours

The online marketing workshop by Aneta was super interesting and a perfect combination of theoretical and practical input. I loved to see how online marketing works in the real world with real clients and I also liked the useful links at the end of each chapter!

Johanna, Online Marketing Workshop Participant

 If you want someone smart, accessible and passionate about her work – Aneta’s the one! She really keeps pace with best practice and latest developments in digital marketing, so you know you are getting the most current advice based on true and tested strategies.

Iris Jumbe, Philstem Communications 

Aneta was a great help for me and my blog and I can highly recommend her work. Also – she is so much fun to be around!

Magdalena Fricke, We Are The Ladies

 I can highly recommend working with Aneta!

Karin Kuranda , Endlos Fesch

 I was fortunate enough to meet Aneta Pawlik, who does indeed have the skills to market your website successfully and gives you the tools to get noticed. Website traffic strategies, social media boosts, blogging guides are all at your fingertips in easy to follow, simple language. With Aneta’s help, I implemented new strategies for my website and was able to market myself more effectively as a journalist and blogger.

Jennifer Cornick, Freelance Journalist and Blogger in Vienna