Kirsten is a writer, editor, and writing coach living in Vienna. She got in touch with me through a mutual friend and asked me for help in clarifying her business online presence strategy. Kirsten’s website is built on Jimdo. As we discussed the new online presence strategy, she decided to stick with that CMS because it’s quite simple to navigate. I changed the template to one, which had the technical functionalities I recommended, including full-width page template, hero banners, and breadcrumbs.
Screenshots of the website before redesign
While updating the look and feel of the website was one of the key deliverables, I also prioritised market research and on-site user behaviour to determine site structure and a logical click path.