SEO-Friendly WordPress Website Setup – Santa Cristina Coffee

Project Information

SANTA CRISTINA Coffee is a family-owned business established in Austria in 2014 to directly import and supply specialty coffees from El Salvador. Eduardo Hernandez, the owner of Santa Cristina GmbH, wanted a simple website to tell the story of his family business and give potential customers an overview of his products.

We had many conversations with Eduardo about what the website should do – the look of it wasn’t supposed to be anything special as Eduardo preferred to keep the site simple. After all, he would have to manage it himself once it was handed over.

I built the website with Polo Template by Crumina. It’s a powerful template synchronised with the Visual Composer plugin. It’s versatile and can be kept minimal simultaneously, depending on how you want to use it. The problem starts with overloading it with features – this is why it’s best to read the documentation thoroughly and select only a few page templates rather than all of the available themes.

It’s much easier to set up a website than to SEO-redo an existing website. I happily implemented a clean landing page with navigation leading to the most important sections and co-wrote the text that populates the pages.

By the way, check out the list of cafes where you can buy coffee produced by Santa Cristina on their homepage – it’s delicious!