While fair fashion is increasingly in demand and the awareness of responsible wardrobe becomes more evident in today’s customers’ shopping patterns, new sustainable brands come across a variety of challenges in a bid to establish themselves. Sophie Thalhammer, the founder of Fitico Sportswear, a sustainable performance clothing brand for sports lovers, would know a thing or two about that.
This article was written for the Impact Hub Vienna blog and published on the 14th of June, 2017. Access it online here. Link not working? View the PDF.